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      SEO services from David Arkin Consulting

      Engagement Overview

      As part of the partnership, the following steps will be taken to evaluate and improve your digital performance:

      • Discovery Sessions

        • David Arkin will have direct conversations with you to understand your backend setup, SEO history, current infrastructure, and known challenges.

      • SEO & Site Audit

        • David Arkin will conduct a clear, actionable audit highlighting findings and recommendations.

      • Monthly Deliverables

        • A roadmap of to-dos based on the audit findings and items agreed upon with you.

      Timeline

      • Months 1–2: Discovery & Planning

        • Initial discovery, full audit, and alignment on scope of work.

      • Months 3–6: Implementation & Optimization

        • Execution of ongoing tasks based on the agreed plan, with measurable monthly deliverables.

      Services Offered 

      • Local SEO

        • Optimize and maintain Google Business Profile with updated hours, services, photos, and posts.

        • Ensure consistent Name, Address, and Phone information across directories like Yelp and Yellow Pages.

        • Use location-based keywords on website pages and blog content.

      • On-Page SEO

        • Perform keyword research to identify relevant terms small business customers are searching for.

        • Optimize website titles, headers, and meta descriptions with these keywords 

        • Use internal links to guide users between service pages or blog posts, improving site navigation.

        • Create pages targeting specific services or areas served

      • Technical SEO
        • Improve site speed by compressing images and enabling browser caching.
        • Ensure websites are mobile-friendly and load quickly on all devices (this may take working with your technical team or one of our technical resources)
        • Set up structured data (schema markup) for services, reviews, and locations to enhance search visibility.
        • Fix broken links, crawl errors, found in search console.
      • Content Creation
        • Optimize any content that the customer has today
      • Analytics & Reporting
        • Provide monthly reports on organic traffic, keyword rankings, and conversion metrics.
        • Track leads generated through contact forms, phone calls, or map clicks via Google Analytics and call-tracking software.
        • Offer insights on which pages or keywords drive the most engagement to refine strategies.

      Questionnaire for SEO services from David Arkin Consulting