Streaming TV advertising (OTT and CTV) allows your video ads to run across a wide range of popular entertainment apps and platforms. Whether viewers are watching on their living room TV, tablet, or mobile device, your brand message is delivered directly to them.
Streaming TV placements are available in both pre-roll and mid-roll positions before premium video content on platforms like Discovery, Pluto, Peacock, and Tubi.
Why it matters:
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Adults spend an average of 20% of their daily media time using streaming platforms and entertainment apps.
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On average, people watch more than 2.5 hours of streaming TV per day.
Streaming TV: Premium Streaming
Premium Streaming gives your brand access to some of the most trusted and recognizable platforms in digital entertainment.
Platforms
Placements can include Hulu, Sling TV, Paramount, DirecTV, Warner, Discovery, Frndly, LG, ESPN, A&E, Philo, Turner, Vizio, Fubo, Xumo, and Pluto.
Targeting Options
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Demographic, Interest & Buying Behavior: Target by age, gender, household, income, or lifestyle.
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Site Retargeting: Re-engage visitors after they leave your website, showing your ads as they browse other sites.
Streaming TV: Curated Audiences
Curated Audiences provide deeper, household-level targeting to ensure your ads reach the right viewers.
Package Details
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Household-level targeting (classic package).
Platforms
Placements can include Sling TV, Paramount, DirecTV, Warner, Discovery, Frndly, LG, ESPN, A&E, Philo, Turner, Vizio, Fubo, Xumo, and Pluto.
Targeting Options
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Audience Curation: Target by demographics such as age, gender, household income, and lifestyle.
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Site Retargeting: Reconnect with past website visitors as they browse other sites.
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Addressable Geofencing: Target at the address level using verified property and survey data.
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Event Retargeting: Build a unique audience of attendees who enter a geofenced event area, with reach lasting up to 30 days.
Streaming TV + Programmatic Video Blend
This package combines the power of Streaming TV with Programmatic Video placements for maximum visibility. Ads appear across large screens as well as mobile, desktop, and tablet in a 50/50 blend.
Package Details
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Ads run across big-screen streaming platforms and digital devices for expanded reach.
Platforms
Placements can include Discovery, Frndly, LG, ESPN, A&E, Philo, Turner, Vizio, Fubo, Xumo, and Pluto.
Targeting Options
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Demographic, Interest & Buying Behavior: Target by age, gender, household income, and lifestyle.
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Site Retargeting: Reconnect with past website visitors across the web.
For next steps, please reach out to your Account Executive, who will provide guidance on the specific assets and information we’ll need from you to get started.